Akra Foods Trade inquiry

About

“A satisfied customer doesn’t satisfy us, only a delighted one does.”

Introduction

Akra Foods is the Foods Department of Akra Group’s Export & Import Unit — an Egyptian producer and exporter of preserved foods, based in Maadi, Cairo, with trade lines in Egypt, Canada and Spain.

We export under two house brands, Akra Foods and Wojood — وجود — with 55 products across five categories: pickles, juices, canned food, jams and tuna. Every product is offered with its full export specification, the way a distributor buys.

For over 30 years, we have found that the combination of top-quality products and meaningful customer relations is the only way to achieve customer delight. That standard guides everything the Foods Department ships today.

The Akra Foods logo on the wall of the company headquarters

Vision

Businesses should strive for customer delight rather than just customer satisfaction.

Mission

In everything we do, rather than settling for customer satisfaction, we aim for customer delight by combining high-quality products with always exceeding our client’s expectations through our customer relations.

Export & Import Unit

For every new unit, our quality management system is customized and serves to guide the unit to adhere to our strict quality guidelines regarding the quality of our products as well as the quality of communication and client relations.

These guiding values did not change when we founded our Export & Import Unit in 2017. Ever since its creation we have had many opportunities for expanding this unit. However, to stay aligned with our main value, the belief that business should strive for customer delight, not just satisfaction, we have limited our product range for Phase 1 of our Export & Import Unit to ensure the maximum level of customer delight our clients have always enjoyed.

After teaming up with some of Egypt’s biggest experts, and working with international suppliers from all over the world, we introduced our Phase 1 Export & Import products that include food and handmade textiles products.

Part of Akra Group

Akra Foods is one department of a larger family. Akra Group’s story began in 1973 with a paint manufacturing plant serving architects, interior decorators and B2B clients; a corporate training and consulting unit followed in 2010, assisting clients from Canada, the United States, Europe, Egypt and the Middle East; and in 2017 the group founded the Export & Import Unit — the home of Akra Foods.

  1. 1973Paint manufacturing plant
  2. 2010Corporate training & consulting
  3. 2017Export & Import Unit — the home of Akra Foods

Every unit runs under the same quality management system and the same belief: businesses should strive for customer delight rather than just customer satisfaction. The full group story is at akragroup.ca.

The Future

The trust our customers have put in us over the years is the reason we have been able to grow and successfully expand our operations and business units for more than 30 years now. We have always been grateful for this continued trust and we believe that this trust resulted from our commitment to customer delight and not just satisfaction. Therefore, we believe that for the continued growth and long-term sustainability of our company, these same values have to be deeply instilled in each and every one of our future leaders and team members.